Sonoma County Winemaking Regions Compete in Holiday Toy and Coat Drive

Which Sonoma County winemaking region has the most holiday spirit? Jordan Vineyard & Winery and J Vineyards & Winery have launched a friendly head-to-head competition to see which wine region — Alexander Valley or Russian River Valley — can collect the most new, unwrapped toys and coats for children in need.

The contest begins today and runs through December 14, 2012. All donations will be given to the Toys for Tots Foundation. Then, during the week of December 17th members of the U.S. Marine Corps (which runs Toys for Tots) will distribute toys and coats to children in Santa Rosa, Windsor, Healdsburg, Guerneville, Forestville, Sonoma, Rohnert Park and Petaluma.

Donate today! New, unwrapped toys and coats for kids ages infant to 16 are requested. To participate in the drive, just bring a new, unwrapped gift to one of the two gift gondolas — either the Alexander Valley gift gondola stationed at Jordan Vineyard & Winery or the Russian River Valley gondola located at J Vineyards & Winery (addresses below). The challenge is to fill each of these massive merry-mobiles with the most donations. A winner will be determined by scale house weigh-in on Friday, December 14, at 2 p.m.

The driving force behind this competition are brother and sister John and Judy Jordan. John is the CEO of Jordan Vineyard & Winery in the Alexander Valley and Judy Jordan, of course, is founder and president of J Vineyards & Winery here in the Russian River Valley. Judy and John are inviting all wineries in the both growing regions to join them in the competition.

“We want local wineries to join together this season and take up the challenge of improving the lives of our more vulnerable fellow citizens,” said Jordan CEO John Jordan.

“J Vineyards & Winery has a 25-year legacy of giving back to the community,” said Judy Jordan, Founder and President of J Vineyards & Winery. “I look forward to participating in this friendly charitable competition with my brother.”

In 2011 Jordan Vineyard & Winery hosted its first gondola toy drive, pitting different departments against one another and collecting nearly 1,000 pounds of toys  — the single largest donation Toys for Tots received that year.

Challenge updates and gondola photos will be posted regularly to the Jordan Winery Twitter and Facebook pages and the J Winery Twitter and Facebook pages.

Toy and coat drop-off instructions:
You can drop off toys and coats anytime between today, Wednesday, November 28th and Thursday, December 13th from 9:00 a.m. to 4:00 p.m. On December 14th, donations will be accepted only from 9 a.m. to 12 p.m.

Toys and coats for kids ages infant to 16 are requested; must be new and unwrapped. Donations can be placed in the Toys for Tots donation boxes located in each winery’s retail/tasting area. Gondolas will be on display when weather permits.

For the Russian River Valley, drop off your gift or coat at J Vineyards & Winery, 11447 Old Redwood Highway, Healdsburg, CA 95448

For the Alexander Valley, drop off your gift or coat at Jordan Vineyard & Winery, 1474 Alexander Valley Road, Healdsburg, CA 95448  Note: Jordan Vineyard & Winery will be closed on Sunday 12/2, Saturday 12/8, and Sunday, 12/9.  

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