LOVE WINE
LOVE Wine is a new collaboration between California sparkling house J Vineyards & Winery led by Estate Director and Head Winemaker Nicole Hitchcock, and grantLOVE, the art and design initiative created by artist Alexandra Grant, set to debut next year.
This new wine from the powerhouse duo will combine the two brands’ commitment to empowering women and creativity in the wine industry and field of art. Each new bottling of LOVE Wine will feature a LOVE label made in collaboration with a leading female-identified artist, amplifying unique voices and stories while transforming every bottle into a canvas of artistic expression. The first label was designed with artist Genevieve Gaignard. As part of this project, J Vineyards & Winery is proud to further support women in the arts and arts education via a donation to the grantLOVE Fund.
LOVE Wine, the limited-release California Brut Cuvée, launches in February 2025. It will be available for purchase online and at our Tasting Room for $50.
“There are a lot of parallels between the art and wine worlds.
Alexandra’s mission with grantLOVE aligns with the causes,
values and big-picture possibilities that we focus on at J, and
LOVE Wine connects with our modern yet traditional
approach to winemaking.”
–Nicole Hitchcock, J Estate Director and Head Winemaker
Nicole Hitchcock
In nearly a decade of leadership at J Vineyards & Winery, Estate Director Nicole Hitchcock’s intellectual curiosity, forward-thinking approach to leadership and investment in inclusivity has helped push boundaries and chart new territory in wine. After joining J in 2015 as Head Winemaker, Nicole was elevated to Estate Director in early 2024, overseeing a majority-women management team. Her passion for diversity led her to leadership positions in efforts like Women Behind the Wine and J’s Shifting the Lens culinary series, endeavors that led to her Winemaker of the Year award from Wine Enthusiast in 2022. She graduated from the Viticulture & Enology program at University of California and earned an MBA from Sonoma State University’s Wine Business Institute.
Alexandra Grant
Alexandra Grant is a Los Angeles– and Berlin–based visual artist whose work explores issues around communication across languages, literary traditions, and cultures. Her work has been exhibited in museums and galleries globally and she is represented by Miles McEnery Gallery in New York and carlier | gebauer in Berlin and Madrid. Her work has been exhibited at galleries and institutions around the world. She’s also co-founder of independent publisher X Artists’ Books and the creator of the grantLOVE Project, which has raised funds for arts-based nonprofits. Grant received her Master of Fine Arts from the California College of Arts and Crafts and her Bachelor of Arts from Swarthmore College.
“The LOVE Wine project has been a dream of mine for many
years — to find a woman-led vineyard to collaborate with
artists who are interested in supporting the curiosity and
creativity of others. Let’s raise a glass to that.”
–Alexandra Grant
Featured Artist:
Genevieve Gaignard
As an interdisciplinary artist, Genevieve Gaignard investigates personal histories, popular culture, and racial currents through her lens as a biracial woman navigating unsettling American realities. Each of the mediums Gaignard works with is a conduit for introspection. Her photographs are staged self-portraits presenting a spectrum of invented yet recognizable “selves,” which undermine social hierarchies and beauty standards. Vintage wallpaper is a motif throughout her collage, sculpture, and installation work. The scope of her work is an ensemble of visual renderings that affirms Black livelihood and provokes reflection on the often hostile realities of the outside world. Gaignard earned her BFA from Massachusetts College of Art and her MFA from the Yale School of Art. Her work has been shown nationally and internationally, and she is represented by Vielmetter in Los Angeles.
Raise a Glass to Support
The GrantLove Fund
LOVE Wine Brut Cuvée
(12 bottles) $600
An exclusive offer for friends and family of Alexandra
and Genevieve. Due to the limited production of this
wine, there is a two-cases-per-person maximum.
2022 Eastside
Knoll Pinot Noir
(6 bottles) $390
A plush and velvety-smooth Pinot Noir that
offers rich dark berry characteristics intricately
layered with touches of spice and earthiness.
The well-rounded finish is bright and balanced.
2021 Barrel 16
Chardonnay
(6 bottles) $390
With a core of rich, smooth creaminess, this wine
is framed by beautifully bright acidity, as concentrated
fruit notes of lemon curd, citrus and baked apple layer
with generous hints of clove, all spice and ginger.
2012 Vintage brut
magnum
(1 bottle) $130
Opening with a creamy mousse and bright aromas
of raspberry, pineapple chutney and almond paste,
this lively sparkling offers rich notes of baked
pie crust, brioche toast and a hint of sea spray.
Experience J
An award-winning culinary team, prized vineyards
and unrivaled hospitality — our standard of excellence
extends far beyond our portfolio of Sonoma Coast and
Russian River Valley wines. Discover all that J has to offer
during every visit, special occasion or exclusive event.
